Position Purpose
The KSA PR & Events Manager is responsible for overseeing and implementing the SEPHORA MIDDLE EAST PR strategy in KSA – Sephora’s fastest growing market and a strategic, prominent region.
Build relations with key influencers and KOLs and establish new partnerships that are relevant for the brand in the local Saudi market. She/he will also be responsible for liaising with third party partners to execute plans, events, and activities in KSA in line with the brand DNA.
Key Accountabilities
PR ACTIVITIES:
-Overseeing the implementation of PR campaigns / strategy in KSA and developing key commercial relationships in KSA
-Analysis and tracking of PR campaigns and reporting results to PR & Events Director
-General administration including management of the KSA press budget in liaison with the PR & Events Director and regional team
-Maintain a keen understanding of trends, the latest PR/social media advancements and relevant campaigns and make appropriate recommendations regarding PR communication strategy surrounding them
-Ensuring all communication fits the Sephora Middle East brand image and relays the appropriate message
-Collaborate with the Pro team in KSA to secure relevant PR opportunities for them with influencers and media in alignment with the business priorities
-Identify key moments relevant to the market to talk about the brand
EVENTS MANAGEMENT
-Liaise with event agency partners to execute plans and activities for Sephora Middle East KSA events in line with the brand DNA
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Assess and identify key opportunities for sponsorships and other partnerships and manage relations with third parties
INFLUENCER MARKETING
-Leverage existing influencer and talent relationships and cultivate new contacts
-Identify, establish and manage on-going influencer programs
-Build strong relationships with social influencers through seeding programs and regular communication
-Research and identify key influencers, talents and KSA based media in designated verticals
-Secure and negotiate earned placements including reviews, news items, giveaways, video segments, etc. in alignment with the business priorities
-Tracking company and campaign mentions with influencers and distributing internally.
-Work on purpose led activations and create meaningful partnerships and activations.
Skills, Experience and Personality
SKILLS:
-Microsoft PowerPoint & Excel
-Excellent presentation skills
-Able adapt him/herself to any situation
-Excellent communication skills
-Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions
COMPETNCIES & CHARACTER
-Responsiveness and ability to manage multiple actions at once
-A creative mind partnered with the ability to find the best practical solutions
-Vast knowledge of social media
-Ability to build strong relationships with key people / influencers or organizations
-High level of energy, enthusiasm, and motivation
WORK EXPERIENCE
-Minimum 5+ years’ experience of PR/Events either agency or client side. Managerial experience preferred.
-Proven experience in coordinating and managing effective PR campaigns through various channels
-Experience necessary in a media, beauty, or retail environment (knowledge of beauty sector would be a plus)
LANGUAGES
-Arabic mandatory + English
